Chicago – In search of its first 400 customers, which Oi Furniture is calling its “Oi’vangeists”, the brand is launching an integrated campaign and promotion highlighting the product’s newest features and price starting at $399 per cell. The campaign is called “Say Hello to Oi”, a fitting title as this is truly the first introduction many will have with the brand. Three new online videos highlight the product’s box as a character being introduced in a variety of scenarios where the product can be useful; at home, at a lounge and at the office.
The campaign focuses on Oi’s website where they have launched a 35-day promotion encouraging new customers to compete with one another to see who can be the brand’s top Oi’vangelist on Twitter. Essentially, until March 1st, 2012 whoever buys Oi then tweets the most about the brand using #Oivangelist will see themselves on Oi’s homepage leaderboard which rewards these customers based on their sharing the brand. The top tweeting Oi’vangelist will win a free Doublescape from Oi Furniture and will also win 400 trees for their hometown. The runners-up will each receive a discount on their order in relation to where they finished on the leaderboard.
Oi Furniture will also run a guerrilla marketing campaign in Chicago during the Say Hello to Oi run. This will include a tie-in with the product’s iconic box which has been made into a character for this campaign. Participants will be asked to complete a scavenger hunt with 5 of the boxes as points to find. Whoever finishes the hunt by Tweeting a picture of themselves with each box with #Oivangelist to Oi’s Twitter account will receive a free Doublescape from Oi Furniture. “Aside from Oi being the most versatile and creative furniture in the world, we're really excited that people can start to develop their 'cellscape' collections for as low as $399.” Said Jason Abbott, VP of Sales & Marketing for Oi Furniture.
The brand is also revealing a new line of coverings with new colors and finishes as well as indoor and outdoor options. Now with both indoor and outdoor coverings, Oi can be used in many areas where previously it was limited to indoor use. “The commercial testing proved very useful in terms of R & D. We learned that people really wanted covers ideal for their dorm room, living room, play room, and outdoor space. So for the first time Oi is now available in four new versatile fabrics (Standard, Authentic, Dazzling, and Outdoor) and seventeen colour choices. We also learned that people wanted a seat height of 16.5" and didn't want the hastle or safety concern with the old steel base. So for the first time we're introducing Oi with plastic one-peice base which is durable, recyclable, and child friendly.” Said Jason Abbott, VP of Sales & Marketing for Oi Furniture.
About Oi Furniture – Oi is a new brand of environmentally low-impact cellular furniture, developed by Winnipeg, Canada-based Oi Furniture. The first prototype – a modular loveseat – was unveiled as a concept piece at the 2006 International Contemporary Furniture Fair (ICFF) in New York City to critical acclaim and has since been featured by The DieLine, TreeHugger, Core77, NotCot, Design Milk, Apartment Therapy, Elle Decor and other websites and publications worldwide. Oi also appeared on Canada’s CBC’s Dragons’ Den and was later chosen as a prominent product in WIRED’s 2010 holiday pop-up store in New York City.
FOR MORE INFORMATION, TO REQUEST PRODUCT IMAGES OR INTERVIEW, PLEASE CONTACT:
Jason Abbott, Vice-President Sales & Marketing
204.997.5542 / firstname.lastname@example.org
For ongoing updates and more more information about Oi please visit www.iLikeOi.com