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Oi Furniture Featured on CBC's Dragons' Den

Posted: Mar 08 2011

UPDATE: We've been busy since our 'HOT' appearance on CBC's Dragons Den. First and foremost, the Dragons loved our furniture! Unfortunately, they hated our price. Subsequently and since our appearance in 2011, we have re-engineered the furniture from top to bottom and have successfully reduced our price by 40% while delivering more value to our customers and while keeping our manufacturing local and made right here in Canada! 

We also decided to give this new line of furniture a name - we now call it Cellular™ by Oi.

Please take a moment to browse our store.




That's right, we're going to be featured on the March 9, 2011 episode of CBC's popular television program Dragons' Den.
Our founder, Jason Abbott, made a 35 minute pitch on behalf of Oi back in April 2010. After 10 months of keeping the outcome under wraps the wait is finally over. Tomorrow, an edit of the pitch will air and 2.1 million viewers from across Canada will discover what happened in the den. 


We are huge fans of the show and love what it’s done for promoting entrepreneurship in Canada, how it’s demystified the ‘behind the scenes’ of private equity investments and what it really takes to turn an idea into a successful business. 

In hindsight, pitching in front of the Dragons was a once in a lifetime experience and Jason explains that "it’s intense" - pressure like he's never faced before - and that will come across in the broadcast. But he says "he would definitely do it again" and recommends the experience to anyone with a great idea. It takes that idea and puts it through the fire... "You have to be smart, and you have to be on your toes. The Dragons are sophisticated investors. They’re going to ask the right questions, and use that information to analyze the merits of your business idea as it relates to them as an investment opportunity. That insight and expertise is why they’ve been so successful."

Join us for the show!

We'll be celebrating our national TV debut by watching the broadcast live at Earls Polo Park on March 9th at 6:30 PM (HD broadcast to air at 7 PM CST). Oi's cellular furniture will be there and after the broadcast Jason and the Oi team will be available to speak freely about the outcome of the Dragons' Den appearance.

If you can't make it in person, feel free to follow us on twitter twitter.com/ilikeoi

We also encourage you to tweet about the segment and be sure to include the hashtags we'll be be using: #Oi Furniture #Dragons Den #Jason Abbott and feel free to send direct messages to Jason Abbott @jabbs7, Dragons Den @cbcdragon, Arlene Dickinson @ArleneDickinson, Kevin O'Leary @kevinolearytv, Robert Herjavec @robertherjavec, Brett Wilson @WbrettWilson.

Lastly, check back towards the end of the week where Jason will give you a play-by-play of the pitch.

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  • Posted by True North on October 22, 2014

    I just saw your presentation on Dragon’s Den and I think you have a great product. I was extremely disappointed to hear the dragons’ comments along the lines of “nobody cares where it’s made” and “nobody cares if you employ Canadians”.
    I’ve got news for you dragons: EVERYBODY CARES! Everybody, except the big business who have managed to outsource all manufacturing to rogue countries like China.
    I look for the country of origin for every single product I ever buy!

    As far as I’m concerned, Jason and Co are my heroes for holding their ground and continuing to manufacture their products here in Canada. Keep up the good work!
    As for the “dragons”: if your heart is not in this country, please also move your behind elsewhere!

  • Posted by Delila on September 10, 2013

    I just saw you product on the Dragon’s Den, may be it is an old show, but anyway If you you want to out source it my husband is a semi retired A/C interior and component assembler, and he has extensive experience working with aluminum and Assembling also Air plane seats in Montreal. If you are interested to open a manufacturing plant abroad, we have access to the world cheapest labour market (even many Chines manufacturers are moving their plant their now including Europe Clothing giant H&M.
    Interested contact us or licence us your product.
    Current average labour cost $1.25/hr ($50/week)

  • Posted by Dan Schmidt on November 16, 2011

    you know how much money you would make if you just outsource this product? Not to mention how much cheaper it would be for students like myself to afford good design merged with creativity? You’ve got one of the coolest products I’ve ever seen, and yet you can’t give it to the average Canadian

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